How many times has a client come to you saying that they received a tempting email from someone promising that they can make them NUMBER 1 IN GOOGLE!.  What does that even mean? If your business name isn't first in google if someone googles you, you've got a real problem (unless your business name is something totally generic).  People seem to want the quick and easy fix for the websites when it comes to Search Engine Optimization (SEO), but like many things, only consistent, quality effort will improve your page rank in search engines.